ATS
Recruiting Technology
Mining Your Applicant Tracking Software for Talent
There’s gold in your applicant tracking software. It’s called talent. Disguised as silver and bronze, these are the job seekers who almost got hired the last time. They were edged out by a candidate with a bit more experience, an extra skill or maybe because they had a firmer handshake or were an internal referral. Now a year or two later, these runners-up have more experience. They’ve enhanced their skills and picked up others. They’ve tackled new and likely even more challenging projects than when they were first interviewed. And you know they wanted to join your organization. Especially in this tight labor market, they should be the first candidates to be considered. But they won’t be. Most recruiters never search their applicant tracking software, so they’ll never find the gold candidates waiting there. Several years ago, a survey of some 8,000 companies discovered that the resumes in their ATS might as well have gone into the trash. Not only did two-thirds of the companies have no idea how many candidates were in their applicant tracking software, a shocking 98% never made a hire from there. Rediscover Your Talent If that survey were conducted today, the percentage of recruiters who search the ATS for candidates would be higher. Credit that to the intense competition for talent and, at the largest companies, the candidate pipeline building. Still, at most organizations recruiters never think first, or at all, of searching the ATS. Why is that? Habit, born of the difficulty of searching applicant tracking software. Without training and at least some search skills, recruiters find it easier to send a job posting to job boards and the company career site. Applicant tracking software may have become more versatile over the years, but searching the candidate resumes takes time and, for most systems, a good grasp of what it takes to search with precision. Sending a stock job description out into the world takes seconds. Writing about the search shortcomings of applicant tracking software, recruitment author and marketer Travis Scott said, “They’re pretty awful for nearly everything except being a database.” Yet, as he notes, that database is “a gold mine of candidates that could become a valuable competitive advantage. Most companies won’t leverage this resource. Not because it’s impossible, but because it’s difficult.” Fortunately, today’s applicant tracking software now has artificial intelligence designed in. Instead of being limited to searching by titles, years of experience or keywords, AI enabled systems can extract all candidates matching a job description. If interview scheduling and reporting are part of the applicant tracking software – a feature most systems now include – finding your runners up is easier than ever before. Search Your Applicant Tracking Software There are also third-party AI tools that will search the entire web and your ATS, compiling profiles on the candidates they source and scoring each. As powerful as these tools are, they’re only as accurate as the information they find. If the resumes of your silver and bronze runners-up haven’t been updated, they may get missed in a search. This is why Scott and Jennifer Roeslmeier, senior digital marketing and brands manager at Automated Business Designs, say staying in touch with the best candidates is so critical. Talent acquisition professionals agree that building pipelines of candidates should be something every company does. Segment them by skills or job function so you know which pipeline to tap when an opening arises. Keep them engaged by regularly sending newsletters of useful company and industry news and periodically having them update their resume. Candidate relationship management (CRM) software allows you to automate the workflow and will schedule mailings into the future. Applicant tracking software can do some of this, though a CRM makes the process simpler and more automatic. Developing pipelines and staying engaged with your best candidates, especially those who almost got the job, gives you a competitive advantage. This talent rediscovery helps you win the war for passive talent. Says Bennett Sung, a recruitment technologist and marketer, “You are sitting on a metaphorical goldmine. Without a strategy for candidate rediscovery, segmentation, and engagement, you will never know its full worth. In today’s tight talent market, employers can’t afford to lose out on any candidates — especially not those already in their pipelines. “By combining the right technology with a curated content strategy that accounts for candidate segments, you’ll be able to keep the pipeline flowing.” Written by John Zappe
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applicant tracking
Emissary and Jobscore Form Partnership
Today, Emissary, the easiest way to embed texting into your recruiting process, is announcing its official partnership with San Francisco based JobScore an applicant tracking system and online network that privately matches people and jobs. This new integration enables JobScore’s clients to make communicating with candidates faster and more efficient. American adults text 30 times per day so it’s no surprise that using text for recruiting is making its way into the hiring process. With this new integration, customers of JobScore can text candidates from anywhere inside of the platform as well as any web page where a phone number is listed. They simply create an account then download the Emissary chrome extension to start texting. Over 1000 employers use JobScore to manage their hiring and they process over 1 Million job applications per year on behalf of their clients. Emissary continues its push to integrate with all the major ATS platforms to make text recruiting a reality in 2020 and beyond.
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Product News
Emissary.ai Partners With Greenhouse
NEW YORK – Today, Emissary, the easiest way to embed texting into your recruiting process, announced its official partnership with Greenhouse, the fastest-growing enterprise talent acquisition suite. This new integration enables recruiting teams to make communicating with candidates faster and more efficient. With an average response time of 60X vs email, texting is becoming a primary recruiting channel that enables talent acquisition teams to scale up their efforts by reaching more candidates in a shorter time frame. With this new integration, Greenhouse customers can text candidates from anywhere inside of the platform as well as any web page where a phone number is listed. They simply create an account then download the Emissary chrome extension to start texting. Conversations are stored within the candidate profile pages and can be seen by any user within the same Greenhouse account. “Emissary is the easiest way to connect with candidates faster, and more effectively…wherever they are,” said Euan Hayward, CEO of Emissary. “We are continually partnering with modern recruitment software vendors like Greenhouse to help make text recruiting a primary tool in every recruiters toolbox. This new integration can be setup quickly allowing users to text within minutes of activation.” Emissary is listed under the Productivity & Collaboration section of their Partners page. About Emissary Emissary is a candidate engagement platform built to empower recruiters with efficient, modern communication tools that work in harmony with other recruiting solutions. Our text recruiting platform features 1 to 1 texting, text campaigns, short codes for events, apply reminders and more. We provide enterprise grade texting that lets your team reach the best prospects instantly, wherever they are. Learn more at Emissary.ai. About Greenhouse Greenhouse is the hiring software company. We help businesses become great at hiring through our powerful hiring approach, complete suite of software and services and large partner ecosystem – so businesses can hire for what’s next. Based in New York City with offices in San Francisco, Denver and Dublin, Greenhouse Software has nearly 4,000 customers. Some of the smartest and most successful companies like HubSpot, Cisco Meraki, Buzzfeed, J.D. Power and Warby Parker use Greenhouse’s hiring software platform to improve all aspects of hiring, helping them to attract top talent. Greenhouse has won numerous awards including Glassdoor #1 Best Place to Work, Forbes Cloud 100 and Crain’s Fast 50. The company’s talent acquisition suite has recently been named a leader in the IDC MarketScape Worldwide and U.S. Modern Talent Acquisition Suites for Medium-Sized Enterprise 2019 Vendor Assessment. Greenhouse lives its mission of helping companies become great at hiring, having been recognized as an Inc. Magazine Best Workplace in 2019 and 2018. Greenhouse has been named to the Inc. 5000 2019 Fastest Growing Companies, Deloitte’s 2018 Fast 500 North America Technology Ranking and Crain’s New York Business Fast 50.
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Emissary is a candidate engagement platform built to empower recruiters with efficient, modern communication tools that work in harmony with other recruiting solutions.
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