Career Site Best Practices
A great corporate career site is essential for attracting top talent and building a strong employer brand. Many candidates use the career site to research the company they just applied to. So you'll need to stock it with information that potential candidates would want to know. Write about things like what to expect during the hiring process, culture an benefits information, visual showing life at the company and an easy to use job search experience. Let's dive deeper into career site best practices to consider. Employer branding and messaging. Your career site should clearly communicate your company's culture, values, and why it's a great place to work. This should be reflected in the overall design of the site, as well as the content, such as your company's mission statement, employee testimonials, and photos of your workplace. A user-friendly interface. Your career site should be easy to navigate and use. This includes having a clear search function, as well as well-organized job listings. The application process should also be simple and straightforward. Up-to-date job listings. Your career site should always have a current list of open positions. This shows that your company is actively hiring and that you're open to new talent. Video and multimedia content. Using video and other multimedia content can help you bring your company's culture to life and make your career site more engaging. For example, you could include videos of employees talking about their work, or photos of your office space. Social media integration. Integrating your career site with social media platforms can help you reach a wider audience of potential candidates. This allows candidates to share your job listings with their networks, and it also gives you a way to interact with candidates on a more personal level. Mobile-friendly design. More and more people are using their mobile devices to search for jobs. Make sure your career site is optimized for mobile devices so that candidates can easily view and apply for jobs on their phones or tablets. By following these best practices, you can create a corporate career site that will help you attract top talent and build a strong employer brand. But wait! There's more you need to do: Make sure your career site is aligned with your overall marketing and branding efforts. Your career site should be a reflection of your company's overall brand, so make sure the design, messaging, and tone of voice are consistent with your other marketing materials. Use data to track the performance of your career site. This will help you see what's working and what's not, so you can make necessary improvements. You can track things like website traffic, bounce rates, and application conversion rates. Keep your career site fresh and up-to-date. This means adding new job listings regularly, as well as updating the content on your site. You should also make sure to test and optimize your site regularly to ensure that it's performing as well as possible. Make it easy to find. Put the careers or jobs link in both your top and bottom navigation across the main company website so it is easily found. By following these tips, you can create a corporate career site that will help you attract top talent and build a strong employer brand. Career Site SEO If you want to go a step further you can also leverage SEO techniques to attract Google searches. Here are some tips on how a career site can achieve great SEO: Do keyword research. Before you start optimizing your career site for SEO, you need to do keyword research to find out what keywords people are using to search for jobs in your industry. You can use tools like Google Keyword Planner, MOZ or Ubersuggest to help you with this. Use relevant keywords throughout your site. Once you know what keywords you want to target, you need to use them throughout your site. This includes your job listings, your company's overview, and any other content on your site. Optimize your title tags and meta descriptions. Your title tags and meta descriptions are the most important parts of your site for SEO. Make sure they include your target keywords and are clear and concise. Create high-quality content. In addition to using relevant keywords, you also need to create high-quality content on your career site. This means having well-written job listings, informative company overviews, and engaging blog posts. Create pages for your evergreen jobs that talk about the role in great detail. Build backlinks. Backlinks are links from other websites to your career site. They are a signal to Google that your site is authoritative and relevant. You can build backlinks by guest blogging, participating in industry forums, and submitting your site to directories. Keep your site up-to-date. Google loves fresh content, so make sure you keep your career site up-to-date with new job listings, blog posts, and other content. Use social media. Social media can be a great way to promote your career site and drive traffic to it. Make sure you share your job listings on social media, and engage with potential candidates on social media platforms. By following these tips, you can improve the SEO of your career site and make it more visible to potential candidates. In addition, you should also do this; Use a responsive design. More and more people are using their mobile devices to search for jobs. Make sure your career site is responsive so that it can be viewed and used on mobile devices. Optimize your images. Images can help to improve the SEO of your career site. Make sure your images are optimized with relevant keywords and alt text. Track your progress. It's important to track your progress and see how your SEO efforts are impacting your site's traffic and rankings. You can use a tool like Google Analytics or Statcounter to track your progress. By leveraging SEO, creating great candidate specific content and paying close attention detail, an employer career site can be a fabulous tool for attracting talent. It just takes a concentrated effort over time to make it work for you.
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