Marti Pranger oversees the RPO that Empower Partnerships runs for Ontrack: 20 recruiters hiring 9,000 to 10,000 people a year in warehousing and logistics. Here's how texting doubled the team's reach and gave its client the activity reporting an RPO lives on.
With Emissary's supportive customer success team, I was able to get detailed reports on the number of candidates we were touching, and that level of insight is a key metric for our organization.
At a glance
Results
Results as reported by Empower Partnerships.
THE CHALLENGE
Marti's team had trouble getting hold of candidates by phone. Empower is based in Phoenix, while many of the roles it recruits for are on the West Coast, so its area code looked foreign to the people it called and response rates suffered. The recruiters left voicemails, but most of the time the candidate's mailbox was full, never set up, or simply ignored. Email outreach got low response rates too; it couldn't cut through the clutter. One bright spot was events, which generated plenty of prospects. The trouble was managing communication with that many leads: one event brought in almost 11,000 candidates, and the team then struggled with the volume of follow-ups needed to move them through the hiring process.
THE SOLUTION
The team turned to text as an additional channel that seemed likely to get candidates' attention. They demoed several solutions and chose Emissary for its features, ease of use and cost-effectiveness. They valued that Emissary keeps a reliable record of every outreach to every candidate, more accurate and easier to maintain than notes taken by hand on phone calls. With Emissary's customer success team, Marti gets detailed reports on when her recruiters are reaching out, which helps her monitor the team's activity, and she has instant visibility into how many people they reach instead of sifting through call logs. Recruiter activity is one of the metrics Empower is accountable for as an RPO, so that data is crucial to showing its client, Ontrack, the scope of the team's outreach. And with Text Campaigns, the team now messages thousands of leads at once during event season and tracks interest levels automatically inside Emissary, which has significantly increased its overall efficiency.
THE RESULTS
Marti saw a strong return from Empower's use of Emissary's text recruiting platform. Her team now reaches about twice as many candidates as before, schedules 20–30% more interviews than it did with email and phone alone, and onboards new hires two to three times faster.
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