Written by Chris Russell
7th July, 2021
Intro to WhatsApp Recruitment
In a U.S. centric recruiting world, most talent professionals have ignored the most popular instant messaging app when it comes to recruitment. I’m talking about WhatsApp.
It is used by many of companies to connect with consumers, but WhatsApp recruitment also has major benefits. Recruiters can easily leverage WhatsApp to connect with candidates on their terms in a channel they use every day.
For starters, WhatsApp has two billion users – 2 billion!
WhatsApp is a simple (and reliable) way to communicate and share information on a popular, widely available platform that boasts very high engagement. Its users don’t need to change their phone numbers or ISP to connect with people on it, which makes it ideal for global recruitment communication.
So, now that you know about WhatsApp’s power and reach, let’s look at some reasons that you should make WhatsApp recruitment part of your overall strategy.
Where Your Candidates Are
More than 1 million people join WhatsApp each day. In addition, the average user checks WhatsApp 23 times per day! Talk about candidate engagement and “fishing where the fish are”. Sending your candidates a quick WhatsApp message will surely help you recruit faster in a medium they are already using. So instead of a cold email, go the texting or WhatsApp messaging route.
A lot of companies over-think the recruiting process, putting too many hoops in front of candidates. A WhatsApp recruiting strategy cuts through the clutter through simple, direct communication. WhatsApp for Business allows you to create a business profile with helpful information for your customers like your address, business description, email address, and website. So use it to link to your career site and leverage the profile to extend your employer brand messaging.
For large multinational businesses with a global footprint, WhatsApp Recruitment is a no brainer. WhatsApp is the #1 messaging app in over 100 countries, making it one of the most effective platforms you can find to engage with diverse candidates from around the world. It’s also won’t break your budget.
Set an away message when you are unable to answer so your candidates know when to expect a response. You can also create a greeting message to introduce potential candidates to your career site URL.
At Emissary we will soon be releasing support for seamless Whatsapp recruitment, so customers will be able to message via the platform as easily as they can send a text.
Marketers often use the term omni-channel to describe their outreach efforts and talent professionals should follow the same playbook. The more you can go to where candidates are to spread your message and interact, the more efficient your recruiting efforts will become.
It will take time and effort, but such is the life for recruiters these days. Hiring never stops. WhatsApp recruiting can give you the edge you need.