Chris Russell

3 min read

Recruitment Marketing

Job Distribution

Job distribution is the process of making job openings known to potential candidates. It is an important part of the recruiting process, as it helps to attract qualified candidates and fill open positions. The idea is to cast a wide net and make jobs discoverable in as many places as possible.

There are a variety of channels that can be used for job distribution, including:

  • Job boards: Job boards are websites where employers can post job openings for free or for a fee. There are many different job boards available, each with its own target audience.
  • Company career site: A company's career site is a great way to distribute job openings to passive candidates who may not be actively looking for a job. The career site should be well-designed and easy to navigate, and it should include a comprehensive list of open positions.
  • Social media: Social media platforms like LinkedIn, Twitter, and Facebook can be used to distribute job openings to a wide audience. When posting job openings on social media, it is important to use relevant hashtags and keywords to reach the right candidates.
  • Employee referrals: Employees can be a great source of qualified candidates. Many companies offer referral bonuses to encourage employees to refer their friends and colleagues for open positions.

The best way to distribute job openings will vary depending on the company and the position being filled. However, by using a variety of channels, employers can increase their chances of attracting qualified candidates for their open positions.

How Job Distribution Works

Most jobs that get distributed today are scraped or indexed by machines. A typical employer will have their jobs "scraped" from the career site/ATS by a programmatic job advertising company such as Appcast or Joveo. They then create a master index of those jobs and pay job board such as Indeed and Ziprecruiter to send candidate traffic to those jobs. The employer then pays a small fee for that click.


In some cases they may be also be charged a higher fee if that click turns into an applicant. That is called PPA (pay per applicant).

Job Distribution Vendors

There are a number of players in the job distribution space. They are mainly programmatic software companies that use AI and machine learning to distribute jobs to a variety of the web's top job boards and charge employers on a per click basis (CPC). 

Here are the programmatic job distribution software companies that are widely known.

  • Appcast is a leading programmatic job distribution platform that helps employers reach qualified candidates across a variety of channels, including job boards, social media, and their own career site. Appcast offers a variety of features that make it easy to manage job distribution, including:
    • Automated job posting: Appcast can automatically post job openings to a variety of job boards and social media platforms, saving employers time and effort.
    • Targeted advertising: Appcast uses data to target job ads to the right candidates, based on their location, skills, and interests.
    • Reporting and analytics: Appcast provides detailed reporting and analytics on job distribution campaigns, so employers can track the results of their efforts and make necessary adjustments.
  • Joveo is another leading programmatic job distribution platform that offers a variety of features similar to Appcast. Joveo also offers a few unique features, such as:

    • Applicant tracking system integration: Joveo integrates with leading applicant tracking systems (ATS), making it easy to manage job applications and candidates.
    • Machine learning: Joveo uses machine learning to optimize job ad targeting and placement, so employers can get the most out of their job distribution campaigns.
  • JobAdX is a programmatic job distribution platform that specializes in reaching passive candidates. JobAdX uses data to target job ads to candidates who are not actively looking for a job, but who may be a good fit for the open position.
  • Aimwel is a programmatic job distribution platform that offers a variety of features specifically designed for small businesses. Aimwel is easy to use and affordable, making it a good option for businesses with limited resources.
  • PandoLogic is a large programmatic job distribution platform that offers a wide range of features and services. PandoLogic is a good option for businesses that need to reach a large number of candidates. They are owned by Veritone which recently acquired Broadbean, one of the oldest job distribution companies in existence.
  • Recruitics is a data-powered recruitment marketing agency that helps companies attract and hire top talent. They offer a variety of services, including programmatic job distribution, ATS integration and reporting and analytics.

  • AcquireROI provides programmatic advertising, custom candidate apply experiences, quality assurance, and consultation services.

These are just a few of the many programmatic job distribution software companies available. When choosing a platform, it is important to consider the specific needs of your business and the features that are most important to you.

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Emissary is a candidate engagement platform built to empower recruiters with efficient, modern communication tools that work in harmony with other recruiting solutions.

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