Get More Applicants with Text to Apply
An apply by text application flow lets talent find and apply to your jobs from any mobile device, any time day or night, using a custom keyword and short code recruitment software. Use it to take your text recruiting initiatives into the real world. Coupled with our AI screening tools, candidates go from text to hire faster and with less effort from your team.
Generate more leads at college career fairs
You can’t talk to everyone. Deploy short code recruitment software to power interactions at your job fairs and on campus recruiting events to add instant, ‘apply by text’ mobile access to your job listings, recruitment branding materials, FAQs or simply to connect students and other job seekers directly to your recruiting team for future follow up. Embrace a text to hire strategy and get more from your events.
Promote apply by text application in store or on site
Your physical presence can be your most important recruiting asset, but you need powerful text recruiting software to unlock the potential. Use our short code recruiting tools to promote jobs in a retail, hospitality of food service setting, accept text to apply applications, encourage referrals at a work site, or to bolster your employment brand with the general public.
Amplify branding on social with short code recruiting and apply by text
Social media can be powerful, but it can also be difficult to harness. Short code recruiting powered by good text to apply software helps you get direct responses from your audience that translate into high quality interactions and measurable value. Short codes and apply by text eliminate friction, create instant candidate engagement and facilitate seamless data capture.
Is Text to Apply the Next Big Thing in Recruiting?
As the use of texting grows in recruiting, the ability to accept apply by text applications is slowly becoming more of a reality. As of now, you can’t typically apply through text messaging other than beginning the apply process by answering a few questions. But text based chatbots now allow you to essentially collect the basic data points you need to capture a candidate’s information and intent. For certain job types with limited information requirements, that can mean you can get all the way from text to hire, making the process fully mobile.
For a growing number of jobs you don’t really need to collect a resume. Blue collar positions, entry level, customer service, gig work and even software developers can be included in this job cohort.
What Is Text to Apply?
Text to apply is simply a text based conversation with a software bot that enables a candidate to apply to a job through a series of text messages that help to pre-screen and filter that applicant to determine first if they are qualified or not qualified status. If they are, the sequence of texts would then continue to gather information about their skills and experience in order to move them through the recruiting funnel.
Platforms like HackerRank have popped up to assess software developers ability to code and that is really all you need to know in order to understand if they can do the job you have. Instead of asking for a resume you could simply send them direct to the code assessment. But that’s a special case. When it comes to the blue collar type work I mentioned before, a short conversation with a bot should be all you need to allow that job seeker to apply or express interest.
How do you apply for a job through text?
A text based apply sequence for a truck driver might read like this;
Bot: Thanks for checking out our job. Would you like to apply via text?
Bot: Great, let’s start by giving me your contact details. Whats your full name?
Candidiate: its Bobby Axelrod
Bot: Thanks, whats your email?
Candidiate: [email protected]
Bot: Awesome, do you have your commercial trucking license? If so please list all your certifications.
Bot: Are you currently employed? If so what company do you work for?
Candidiate: Axelrod Trucking
Bot: Great, how many years have you been driving commercial trucks?
Candidiate: 5 years
Bot: Do you have a solid driving record?
Candidiate: yes I do
Bot: Perfect, it looks like you meet our minimum qualifications. A recruiter will be in touch within the next 24-48 hours to ask you some follow up questions. We appreciate you taking the time to apply with us!
This simple exchange provides enough data to get the ball started with the candidate. From here, the candidates answers would be inserted directly into the ATS or CRM as a new “lead” and a recruiter can then follow up to request additional info or schedule a text interview. Applying via a web page is at best a chore. Applying via text is a friction-less process that more companies need to adapt, particularly if they have consistent hard to fill jobs.
To be sure, the resume is still the biggest barrier when it comes to applying via text and accomplishing ‘full’ text to hire. There is no way to accept it other than forcing the candidate to go to a web page for uploading. This fact is unlikely to change anytime soon. But for certain jobs, good text to apply software can get you everything you need. It needs only an internal champion to implement it at your organization.
Updated by Chris Russell